Splus

Splus

Duration
201806 - 201806
Team
My Role
Product Owner | UX Design | Design Sprint | Hackathon Winner
Tool
Duration
201806 - 201806
Team
My Role
Product Owner | UX Design | Design Sprint | Hackathon Winner
Tool
Background
Problem
Objective

To deliver a product with quick consumable gene test result and embeddable nutrition suggestion

User Research
Ideation

Rapid Prototyping

Insert video

Testing

After test rapidly with the prototype, we found a few usability problems:

1. Users are confused about the account setting.                  

    There is no linked account in the original version. Users are concerned about there will be no way to retrace their history.

2. The points collected from smart shopping cart are not motivated enough.

     Users would like to see a change of their gene status or gain economic benefits like coupons.

3. The switch button is not consistent while positioned at e-commerce page

     Users suggest integrating switch button into chrome extension pop-up window.

Iteration

Based on user's feedback, I made modifications and integrated into the hi-fi prototype:

1. Since chrome extension is under google's service, I want to make the extension light-weight and easy to use. Users can connect with their Gmail account to login with one-click.

2. A discount of gene test for next family member could be redeemed from points.

3. Switch button will be moved to extension pop-up window.

Reflection

Insert pitch deck and hackathon picture

Background
Problem
HMW (How Might We)

To deliver a product with quick consumable gene test result and embeddable nutrition suggestion

Hypothesis

Execution
Monitoring Metrics
Future under Further

Based on user's feedback, I made modifications and integrated into the hi-fi prototype:

1. Since chrome extension is under google's service, I want to make the extension light-weight and easy to use. Users can connect with their Gmail account to login with one-click.

2. A discount of gene test for next family member could be redeemed from points.

3. Switch button will be moved to extension pop-up window.

Reflection

Insert pitch deck and hackathon picture

demonew from zoie zhu on Vimeo.

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